Have you ever wondered how some businesses always seem to appear in the top positions of Google searches? No, it’s not magic, and it’s certainly not luck. We have organic SEO working for them – Search Engine Optimization done right! The truth is that in today’s world, if your business is difficult to find on the web, it’s nearly impossible to find. It doesn’t matter if you have the best service, the newest product, or you are the most qualified professional in your field; if search engines cannot connect you with potential customers, you’re losing out on valuable opportunities.
This blog post is about the SEO essentials to help you successfully increase your organic online visibility. Forget about spending lots of money on ads – this is about attracting valuable traffic directly from search engines, establishing authority over the long term, and building your business organically.
Why Organic SEO is Your Business’s Best Friend
You may hear “SEO” and get overwhelmed thinking it is just for tech people or big corporations. It’s not! For anyone trying to do business, it’s an absolute game-changer! Here are some reasons why organic SEO is so important:
- Credibility & Trust: When you are ranking higher on Google (especially organically), people tend to trust you more. It shows authority and reliability, sometimes even more than paid ads.
- Cost-Effective Long-Term Growth: Unlike paid media that stops working the moment you stop paying for it, organic SEO generates evergreen traffic. SEO is an investment that keeps producing returns, many times with a lower cost-per-lead over time.
- Targeted Traffic: Those searching on Google are actively looking to solve a problem, or are looking for a product or service that you provide. This means any traffic that you get from organic SEO is well qualified and has a greater chance of converting.
- Increased Online Visibility: Good SEO and online marketing practices promote your presence all over the web, not just Google, which makes your brand more discoverable wherever your potential customers are.
- Supports All Digital Marketing Efforts: Strong search engine optimization provides a platform for all of your other digital marketing activities, including your content marketing and social media. In fact, it’s a vital component of how to develop a successful digital marketing plan for your business overall.
SEO Essentials: Your Playbook to Getting Organic Online Visibility
So, if you are ready to start climbing those Google ranking ladders, here are the SEO essentials to focus on:
Keyword Research: Speak the language of your customer
Before you optimize anything, you need to determine what words and phrases your potential customers are typing into search engines. This is called keyword research.
- Put yourself in your customer’s shoes: What questions do they have? What problems are they trying to solve?
- Relevant keywords: Try to find terms that are directly related to your business, services, or products.
- Intent: Is the user searching with the intent to buy (commercial intent) or is the user simply gathering information (informational intent)?
- Tools: You could use free tools like Google Keyword Planner, or you can pay for data that will help you identify (search volume and competition).
On-Page SEO: Optimizing your website content
This is about making it clear and relevant for the user or search engine.
- High-quality content: You should be creating value for your audience/with written content that is informative and helpful. Content is king!
- Keyword placement: You should include the keywords you researched naturally in your page titles, headings (H1, H2, H3…), introduction, body text, and conclusion. You do not want to “stuff” your keywords, but you want them to be readable.
- Meta title & description: This is what people will see when they see the search results, the clickable headline, and the short description. Make those exciting and catchy with your main keywords included.
- Image Optimization: Ensure your images are optimized for the web with small file sizes, use descriptive ‘alt text’ (alternative text), which can include keywords.
- Internal Linking: Link to other pages of your website that are relevant. Do this so other search engines learn about your site structure, and you are also passing ‘link juice’.
Technical SEO – The Foundation Underneath the Waterline
We want to make it easy for search engines to find, crawl, and index your website.
- Mobile-Friendly: You need to ensure that your website is responsive and works on all devices (especially smartphones!). Google favours mobile-friendly sites.
- Site Speed: Users are frustrated by a slow website, and it will negatively impact your Google ranking. Make the image optimized, use caching, and ensure you have a good host.
- SSL Certificate (https): You need to ensure your site is secure (https://). This is a basic trust signal and ranking factor.
- XML SITEMAPS: You need to submit a sitemap to Google Search Console. This will help search engines discover all the important pages on your website.
Off-Page SEO – Building Your Authority Online.
This refers to activities outside of your website that can influence your Google ranking.
- Backlinks: Backlinks, also known as inbound links, are links from other trusted websites to yours. Backlinks are a “trust” signal to search engines. Focus on getting quality, relevant backlinks from authoritative websites.
- Online Reviews & Reputation Management: Especially for local businesses, online reviews on Google Business Profile, Yelp, and social media drive trust and improve online visibility. Responding to reviews, whether positive or negative, in a professional way is ideal.
- Social Signals: While social signals are not a ranking factor themselves, a strong, engaged social presence can drive traffic to your website, which improves engagement and brand visibility, and in turn enhances SEO.
KHP REMOTE FTE: Your Partner for Organic Online Growth
Searching for online growth through search engine optimization can feel overwhelming, especially when you are in full “business as usual” mode. Many aspects of the SEO essentials that I have outlined take time, technical skills, and ongoing effort; generally, there aren’t many businesses that possess this combination in-house.
This is where KHP REMOTE FTE can provide you with an easy decision. We provide highly skilled remote teams who know organic search engine optimization and online visibility. Our FTEs will fit seamlessly into your existing organization to do the heavy lifting needed to elevate your Google ranking:
Keyword Research: Finding the best opportunities for your business.
- On-page Content Optimization: Making sure the content on your website is finely tuned for search engines and users.
- Technical SEO Audit & Implementation: Fixing the back-end aspects that affect your site’s performance.
- Link acquisition strategies: Actively pursuing high-quality backlinks to build your domain authority.
- Content Creation & Management: Developing valuable content that builds your organic SEO.
CONCLUSION
When you partner with KHP REMOTE FTE, you gain the specialized talent you need to accomplish effective digital visibility, without the expense of hiring a fully-fledged, in-house team. You can remain focused on what you do best, while we make sure your business is found by the right people, at the right time.
Want to realize your business’s full potential for online visibility and take over the Google ranking organically? Don’t let your valuable services go to waste and be hard to find.
Reach out to KHP REMOTE FTE today to chat about how we can make SEO essentials work for your business and bring you real and sustainable growth.
For complementary services like legal services, Bookkeeping, and back-office support for various industries, you might also explore our partners at MCKIOL.